Weetabix is kick starting 2018 with a major national competition giving convenience retailers the opportunity to win a van. Three Ford Transit Courier Base 1.5 ‘TDCi 75PS StgVI’ vans will be up for
grabs in the promotion which will run for six weeks; 1 January through to the end of February.
grabs in the promotion which will run for six weeks; 1 January through to the end of February.
The cereal will activate the competition in Bestway, Landmark and Today’s Group wholesale depots.
The initiative will be supported by a trade advertising and PR campaign, with high impact PoS, including pallet wraps, FSDUs and full scale van displays, promoting the competition in cash and carry depots nationwide.
The initiative will be supported by a trade advertising and PR campaign, with high impact PoS, including pallet wraps, FSDUs and full scale van displays, promoting the competition in cash and carry depots nationwide.
The competition will be run via a Text to Win mechanic. Retailers will need to purchase three cases of Weetabix cereal* then text their details to a dedicated competition hotline. 20 runners up will each receive £100 worth of Weetabix cereal products.
WIN A VAN WITH WEETABIX DISPLAY IN SITU IN A CASH & CARRY
Header panel showcasing promotional message and Ford Transit Courier car keys on a seperate layer.
Header panel showcasing promotional message and Ford Transit Courier car keys on a seperate layer.
WIN A VAN WITH WEETABIX DISPLAY IN SITU IN A CASH & CARRY
Display adds presence in store, giving the illusion that the van is driving out of the Weetabix carton.
Display adds presence in store, giving the illusion that the van is driving out of the Weetabix carton.
WIN A VAN WITH WEETABIX DISPLAY IN SITU IN A CASH & CARRY
Display stands out amongst the many product pallets in the wholesaler.
Display stands out amongst the many product pallets in the wholesaler.
Brief
To design an impactful WOW display to promote the WIN A VAN WITH Weetabix, campaign running in wholesale stores across the UK. The display must house X2 1200mm X 1000mm Euro pallets of Weetabix 24 packs and allow them both to be shopped at the same time. The vehicle that can be won through purchasing promotional packs is the Ford Transit Courier Base 1.5 ‘TDCi 75PS StgVI’ and reference to the actual vehicle must be present in the display.
To design an impactful WOW display to promote the WIN A VAN WITH Weetabix, campaign running in wholesale stores across the UK. The display must house X2 1200mm X 1000mm Euro pallets of Weetabix 24 packs and allow them both to be shopped at the same time. The vehicle that can be won through purchasing promotional packs is the Ford Transit Courier Base 1.5 ‘TDCi 75PS StgVI’ and reference to the actual vehicle must be present in the display.
Execution
Using imagery of the Ford Tranisit Courier van and a Weetabix 24 pack helped to inspire a design, which features a 3D Ford Transit Courier van appearing to drive out of the end of a giant Weetabix 24 pack. The structure of the giant Weetabix 24 pack needed to be strong enough to support the weight of a double sided header with lug on keys and
promotion information.
Reaction
The displays bold presence attracted a great deal of customer attention in-store and helped create awareness for the WIN A VAN WITH Weetabix promotion and in turn helped drive sales of the Weetabix 24 packs.
Using imagery of the Ford Tranisit Courier van and a Weetabix 24 pack helped to inspire a design, which features a 3D Ford Transit Courier van appearing to drive out of the end of a giant Weetabix 24 pack. The structure of the giant Weetabix 24 pack needed to be strong enough to support the weight of a double sided header with lug on keys and
promotion information.
Reaction
The displays bold presence attracted a great deal of customer attention in-store and helped create awareness for the WIN A VAN WITH Weetabix promotion and in turn helped drive sales of the Weetabix 24 packs.
WIN A VAN WITH WEETABIX DISPLAY - COLOUR PROTOTYPE
Full scale colour prototype showing the rigid construction of the display.
Full scale colour prototype showing the rigid construction of the display.
WIN A VAN WITH WEETABIX DISPLAY - COLOUR PROTOTYPE
3D Ford Transit Courier replica van, emerging from the inside of the Weetabix carton.
Display houses X2 1200mm X 1000mm standard blue CHEP pallets of Weetabix 24 packs.
3D Ford Transit Courier replica van, emerging from the inside of the Weetabix carton.
Display houses X2 1200mm X 1000mm standard blue CHEP pallets of Weetabix 24 packs.
WIN A VAN WITH WEETABIX DISPLAY - COLOUR PROTOTYPE
Close up view of the 3D van replica, bringing the display to life.
Close up view of the 3D van replica, bringing the display to life.
WIN A VAN WITH WEETABIX DISPLAY - COLOUR PROTOTYPE
Front on view of the van, demonstrating a simplified yet effective van replica.
Front on view of the van, demonstrating a simplified yet effective van replica.
WIN A VAN WITH WEETABIX DISPLAY - COLOUR PROTOTYPE
Closed end of the Weetabix carton and double sided header panel with lug on keys.
Closed end of the Weetabix carton and double sided header panel with lug on keys.
WIN A VAN WITH WEETABIX DISPLAY - COLOUR PROTOTYPE
Side view of the display showing the large area of Weetabix branding.
Side view of the display showing the large area of Weetabix branding.
